China

China bans virtual money in gaming and gambling

Quick Take: Chinese Ministry of Commerce and the Ministry of Culture, issued curtail guidelines, for usage of “virtual currency” used in Online gaming to buy real goods. This would impact currency like QQ coins gvien by tencent and other sites like shanda. This is control the racketering of money and other illegal activities, this will impact [...]

EU joins US to persuade China on Internet filter

Quick Take: As the july 1st deadline for “Green Dam”(the software which censors all “objectionable Material”) comes near, EU chamber urges China to re-consider the programme. The Censorship already critized by US and leading internet firms, is all set to go live on July 1st. The logic from China is to protect young Internet users [...]

No “sexual health” content in China from 1st July

Quick Take: China’s Ministry of health has issued new set of guidelines for access to online content on sexual health topics. There will be a complete ban on online content on sexual research and some of similar content. A lot of this content will be under scrutiny and will not be available to general public [...]

Alipay ties-up with China United Airlines

Quick Take: Alipay, China’s leading online payment provider, has tied up with China United Airlines to sell airline tickets online. Alipay is part of the Alibaba group, and already has tie-ups with Hainan and Shenzhen Airlines on similar lines.
China Tech News: China United Airlines ink Alipay deal; Tradingmarkets: Alipay teams up CUA

Baidu looking at increasing search user base

Quick Take: Baidu.com, China’s leading search engine is looking at increasing its consumer base, and take a bigger lead from google. It just moved into a strategic tie-up to provide search services to China Telecom’s 3G base. Google is working out a similar partnership with China Mobile, which is far bigger than China Telecom.
Baidu.com - Baidu [...]

Target online users in new ways

Quick Take: The popular multi-player online game Aion in China will have its heros promote Coke Zero within the game. This is just one of the new tactics, through which products are reaching out to Online comsumers. With Global Advertising market falling and overall online marketing increasing, targeting users online has come out as a [...]