Quick Take: The popular multi-player online game Aion in China will have its heros promote Coke Zero within the game. This is just one of the new tactics, through which products are reaching out to Online comsumers. With Global Advertising market falling and overall online marketing increasing, targeting users online has come out as a great opportunity for brands. Some cools site to look for are Bugingqi.com and iwallchina.com. The Chinese online marketing for 2008 was 17 million yuans, with approx. 8 million from display, 5 million from SEM, 1 million from Rich Media and rest others.
Shanghaidaily.com - New online tactics targets consumers
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